SF Agency MDW26 MDW26
We’re thrilled to share our Press Kit selection for Milan Design Week 2026 — a curated overview of the projects we’ve been working on and are so excited to see come to life. Browse through, get inspired, and don’t hesitate to reach out: we’re here to support you with materials, services and interviews.
The team @ Strategic Footprints
CONVEY
Now in its fourth edition, CONVEY introduces CONVEY BUILDING, a new format that reinforces the project’s vision of creating connections and enhancing dialogue between Milan and international markets. An entire building in the heart of Milan will be transformed into a destination for Design Week. This five-storey venue will allow brands to showcase their work, alongside a program of activities and events that foster real-life encounters, contents, exchanges, and new opportunities.
via San Senatore, 10
VERY SIMPLE: KITCHEN
Very Simple: Kitchen is returning to Eurocucina with its interpretation of the kitchen: simple, modular, and made in Italy. the exhibition space will present the brand’s different product lines and a new modular shelf system with an integrated hood, in collaboration with designer Philippe Malouin and Falmec.
Hall 4 – Booth D26
Fiera Milano, Rho
VERY SIMPLE: BAR
During Milan Design Week 2026, Very Simple: Kitchen will act as Dropcity’s Hospitality Partner. The collaboration involves the creation of the BAR within the Dropcity tunnels, a refreshment area designed to welcome all visitors who, throughout the week, will be taking part in the scheduled events and exhibitions. The centrepiece of the installation will be a long, corner stainless steel kitchen, complemented by a counter made from various types of marble, contributing both geometry and colour to the kitchen’s overall design.
DROPCITY
via Sammartini, 38-60
LA DOUBLEJ
La DoubleJ presents the “Al Fresco” homeware collection, a new range of outdoor accessories that embodies what La DoubleJ calls “p-leisure”: a state of playful leisure that celebrates life in full bloom. Al Fresco is conceived as a “Connection Collection”: an invitation to embrace the joy and magic of being together.
via Vigevano, 18
SAG’80
In the historic spaces of SAG’80, at 4 via Boccaccio, Giuliano Andrea dell’Uva presents his vision in an evocative interior design project that blends the aesthetics of the 1930s and 1970s. The project is a scenographic reinterpretation of living spaces, achieved through a skilful combination of furnishings, finishes and architecture. This project highlights SAG’80’s proven expertise, which has been a partner in the realisation of major interior design projects for over 30 years.
via Boccaccio, 4
BESANA CARPET LAB
Besana Carpet Lab presents CHECKMATE, an exhibition space created by Finemateria where carpets wrap around both horizontal and vertical surfaces, serving as a narrative element and evoking a sense of fluid, contemporary domesticity.
Hall 14 – Booth E30
Fiera Milano, Rho
SAN LÒ
San Lò makes its Design Week debut at Convey with a tête-à-tête, showcasing its launch collection and the new Romeo armchair to demonstrate how its subtle eclecticism fits seamlessly into any interior.
CONVEY
via San Senatore, 10
CRISTINA
At Salone del Mobile.Milano, CRISTINA presents “Everyday Matters: A Study of Being Present” a sensory and holistic exploration of living spaces curated by Experiential/H. This exhibition invites reflection on everyday life and well-being. Also on display is a new interpretation of Tricolore, the iconic collection, reimagined in a modular format to create the most comprehensive and customizable range on the market.
Hall 14 – Booth A23 – B20
Fiera Milano, Rho
CRISTINA BRERA
In “Everyday Matters” CRISTINA delves into the subtle importance of daily life. At CRISTINA Brera, located on via Pontaccio, a curated installation interprets this theme through a collection of everyday objects, textures, materials, and rituals. These items have been gathered by the CRISTINA team in collaboration with their network of friends and contributors.
via Pontaccio, 8/10
ERIS
ERIS, the hybrid space combining a specialty coffee, a wine bar and a pop-up shop that opened last year in Porta Venezia, continues its journey with a new interior design by Naessi Studio. Any clues? Atmosphere, space and the northern lights.
via Eustachi, 8
UNDER
under is a brand that draws inspiration from everyday life to design objects that become part of our daily routines. At Milan Design Week, it is presenting two installations and a major new product.
CONVEY
via San Senatore, 10
FINEMATERIA
Finemateria showcases a variety of projects and collaborations that highlight the studio’s work across different formats and contexts. This includes two projects for Galleria Luisa Delle Piane. Additionally, the studio designed the Checkmate stand for Besana Carpet Lab and undertook a customization project for the spaces within Dropcity’s Tunnel 40 in collaboration with cc-tapis. Furthermore, at the House of Finemateria, a program of events organized in partnership with Kristalia and Volumeuno.
GALLERIA LUISA DELLE PIANE
via Giuseppe Giusti, 24
BESANA CARPET LAB
Hall 14 – Booth E30
Fiera Milano, Rho
DROPCITY
via Sammartini, 38-60
HOUSE OF FINEMATERIA
via Cadibona, 9
Got questions or need more info?
Don’t hesitate to reach out—we’re here to help.
+39 345 997 3327
press@strategicfootprints.com