SF Agency MDW 2025

Milan Design Week 2025 has just wrapped up—and what a week it’s been!
We’re proud to share a look back at the projects we’ve supported this year: exhibitions, installations, and special events that brought powerful ideas and design visions to life.

From press kits to strategy, we’ve been right there with our clients—making sure their stories reached the right people, in the right way.
Here’s a recap of what we’ve been up to during this edition.

The team @ Strategic Footprints

CONVEY
The project curated and led by Simple Flair, reached its third edition with a brand-new location in the heart of Porta Venezia.
This year introduced several new elements: a territorial project along the street with activations inside local stores transformed into exhibition spaces, the launch of the Convey Market, and much more.

via Rosolino Pilo, 14

PRESS KIT

VERY SIMPLE: PIZZERIA
noo.ma x Very Simple: Kitchen x Berberè
Design, food, and conviviality came together in one experience at Very Simple: Pizzeria, a project born from the union of Very Simple: Kitchen, noo.ma, and Berberè.
For the occasion, the Porta Venezia venue was completely restyled and became the launchpad for the Roto Plate—a stainless steel plate designed by noo.ma, combining durability with a contemporary aesthetic.

via Bartolomeo Eustachi, 13

PRESS KIT

DEORON
Elevating Objects
The digital curation platform Deoron made its debut at Milan Design Week with DEORON – ELEVATING OBJECTS, a collective exhibition that brought its aesthetic vision into the physical world.
Over 40 international designer brands were on display—many of them exhibiting at Milan Design Week for the first time—without distinctions between emerging and established names.
The curatorial approach embraced industrial design, craftsmanship, and experimental works, while a cutting-edge sound system enriched the experience, transforming the space into an immersive environment.

via Paolo Frisi, 3

PRESS KIT

FINEMATERIA
Finemateria presented several projects during Milan Design Week: PAFF PAFF, an installation for Park Associati created in collaboration with cc-tapis and Quadro Design, where wool became a furnishing element; Ritagli, a stand designed for Besana Carpet Lab, an exclusive boutique dedicated to textiles; Odissea Spaziale, a wall system equipped with 70Materia; and Tappeti Ingombranti, a collection of carpet-objects designed by Finemateria for cc-tapis.
Finally, the House of Finemateria hosted gastronomic activations in collaboration with Volumeuno and the presentation of Primosecondo, the duo’s first collection of tableware.

PAFF PAFF - via Benvenuto Garofalo, 31
Odissea Spaziale - via Maiocchi, 7
Tappeti Ingombranti - Piazza Santo Stefano, 10
House of Finemateria - via Cadibona, 9
Ritagli c/o Besana Carpet Lab - Rho Fiera, Hall 14 Stand E49

PRESS KIT

DIESEL LIVING
Mirrors and Devorè Denim
Diesel Living presented an avant-garde vision for the home within an immersive setting at Fuorisalone.
In collaboration with Lodes and Moroso, the iconic Diesel Milano San Babila pop-up space offered a full immersion into the Diesel Living style, featuring bold surface treatments—like denim devoré and silver mirrors—that amplified the brand’s distinctive essence.

Piazza San Babila, 1/3

PRESS KIT

ALESSANDRO STABILE
Alessandro returned to Design Week with several creations born from an intense phase of design research.
Among them: Levita, an innovative lamppost for Lorelux; Snapp, a handle for Verum made from recycled plastic; a new collection of chairs and tables for Zilio A&C; and a casual-style relaxation armchair for Scab.

Scab - Rho Fiera, Hall 18 Stand E01
Venedia - Rho Fiera, Hall 05 Stand A34
Zilio A&C - Rho Fiera, Hall 18 Stand E05

PRESS KIT

VERY SIMPLE: KITCHEN
Studio Proba x VSK
Very Simple: Kitchen, in its showroom at Basic Village, presented a special collaboration with artist and designer Alex Proba: an original reverse-corner kitchen configuration with a central island, blending VS:K’s minimalist and functional approach with Studio Proba’s vibrant, sculptural language.
The color palette combined the brand’s standard tones with two new custom shades.

Very Simple: Kitchen Showroom
via dell’Aprica, 12 - Milano

PRESS KIT

LA DOUBLE J
Starquarter
For its 10th anniversary, La DoubleJ inaugurated LDJ Starquarters, a new headquarters in the heart of the Navigli area, with a week full of events: Sound Healing sessions and Raise Your Vibration activations, and presentations, including that of the new homeware collection, featuring the brand’s iconic textiles and tableware, which were also showcased in the pop-up on Via Vigevano.

via Vigevano, 18

PRESS KIT

MAS DESIGN
Onice 45
MAS Design, a textural and sculptural furniture brand, made its debut at Fuorisalone inside Convey. To showcase MAS’s distinctive features to the public, founder Maria Adele Savioli unveiled an unprecedented version of tables from the Onyx 45 collection, which enhanced essential aesthetic lines and refined combinations through onyx tops and chrome bases.

c/o Convey, via Rosolino Pilo, 14

PRESS KIT

HABITS
Light Bites
Habits, a multidisciplinary industrial design studio, returned to Superstudio Più with Light Bites, an innovative collection of interactive tableware that revolutionized the dining experience. The collection was unveiled in an installation that explored the intersection of design, technology, and gastronomy, imagining a future where every meal is a work of art.

SUPERSTUDIO PIÚ
via Tortona, 27

PRESS KIT

SAG’80
La casa è un desiderio, a project curated by Maria Vittoria Baravelli
SAG’80 presented La casa è un desiderio, a project curated by Maria Vittoria Baravelli. The showroom at Via Boccaccio 4 was transformed into a sequence of domestic environments that staged a true narrative of living, where the home became a spatial autobiography told through works of art, iconic pieces, and novelties from Arflex.

via Boccaccio, 4

PRESS KIT

BASANA CARPET LAB
Besana Carpet Lab presented Ritagli by Finemateria, an exclusive boutique dedicated to the world of textiles, at the fair. The company also confirmed its role as a design partner with two side projects: Casa REdDUO, the home studio designed by the eponymous creative duo, and 24 Hours, an installation by Simple Flair and designer Jamie Wolfond, inside Riviera.

Ritagli - Rho Fair, Hall 14, Booth E49
24 Hours - via Gorani, 4
Casa Redduo - Porta Venezia

PRESS KIT

OBJECTS ARE BY
The couple returned to Milan Design Week with projects that supported and celebrated the city’s creative community. These included KEYS: MILAN, a limited-edition book featuring Polaroid portraits of around 200 key figures in art, design, fashion, and culture; and the Secret Café, a hidden, invitation-only space where design, architecture, and the ritual of coffee came together to create new connections and showcase Milan’s creative network.

KEYS: MILAN - via San Calocero, 8

PRESS KIT

Got questions or need more info?
Don’t hesitate to reach out—we’re here to help.

+39 345 997 3327
press@strategicfootprints.com