After sixty years, the Italian furniture brand Metalmobil announced a new name and brand identity, Et al. Strategic Footprints proposed a destination event to amplify the rebrand, transforming an historical tavern outside of Milan with pieces from the Et al. collection and managing the entire production.

Over 60 influential designers, architects, and press members were invited for a specially curated dinner and an evening of games, all reflective of the brand’s down-to-earth DNA.