In the spirit of sisterhood that has become synonymous with the company, La DoubleJ delivers its new Women in Design series, a collection of 9 portraits of the design world’s brightest female stars. Continuing her tradition of championing female creativity, the Milan-based brand‘s founder, JJ. Martin commissioned acclaimed Australian photographer Robyn Lea to capture nine of the industry‘s boldest talents during the 2022 Salone del Mobile in Milan: Patricia Urquiola, Laura Sartori Rimini, Nina Yashar, Bethan Laura Wood, Bethan Gray, Tekla Severin, Draga Obradovic, Sara Ricciardi, and Ana Milena Hernandez.
The series, which represents a wide spectrum of women of varying disciplines, generations and nationalities, was born of JJ and Robyn’s shared passion for showcasing the expansive arc of inspirational creative women in their midst.
Strategic Footprints selected, contacted, and managed the relations between La DoubleJ’s team and the designers, and worked as Press Office and PR.