FENIX – The Wall of Wonders

MDW 22 – Fenix launched its new innovative wall covering material, X-KIN®. To present it to the public, the brand worked together with Motel 409, design duo CARA/DAVIDE and artist Gustaf von Arbin to create an immersive exhibit that took the form of an abstract house whose rooms tell a different story, generating a suspended atmosphere.

Strategic Footprints has worked on designer scouting, planning a communication & digital strategy, International press office and PR, opening production.