La DoubleJ x Cucchi

“Panettone with J.J.: La Double J, the lifestyle brand founded by former international editor J.J. Martin, is bringing its distinctive colorful, joyful aesthetic to Milan’s famous pastry shop Cucchi.”

Without losing its legendary café’s old-world charm, Cucchi has transformed as La DoubleJ waves its print-tastic wand over everything from tabletops and chocolate boxes to windows and countertops: a joyful and multicoloured way to celebrate the upcoming Holiday Season. All the rooms were decorated with LDJ’s Verona-made porcelain vases and ornaments made by Mexican artisans, along with patterned ribbon-tied bows and flowers.

A project by La DoubleJ for Pasticceria Cucchi
Design PR & Communications: Strategic Footprints