“Panettone with J.J.: La Double J, the lifestyle brand founded by former international editor J.J. Martin, is bringing its distinctive colorful, joyful aesthetic to Milan’s famous pastry shop Cucchi.”
– WWD
Without losing its legendary café’s old-world charm, Cucchi has transformed as La DoubleJ waves its print-tastic wand over everything from tabletops and chocolate boxes to windows and countertops: a joyful and multicoloured way to celebrate the upcoming Holiday Season. All the rooms were decorated with LDJ’s Verona-made porcelain vases and ornaments made by Mexican artisans, along with patterned ribbon-tied bows and flowers.
A project by La DoubleJ for Pasticceria Cucchi
Design PR & Communications: Strategic Footprints
