Florim presents ‘Scalare’

“4 sizes, 4 proportions of the space, 4 different ways of looking at design. Some authors from different types of projects compare themselves to tell how the stairs are important for all of us.
From the micro to the macro”
– Domitilla Dardi

Scalare is an innovative and dynamic format that involves designers from different research fields. They are called to participate in an engaging exchange of jokes, moderated by Domitilla Dardi, historian and curator of design.

At the Peggy Guggenheim Collection in Venice, Florim inaugurated the first of the talk series that has been broadcast live on social media, and they continued at Florim Flagship Store in Milan.
The references that the speakers bring to the debate show their creative vision and create a real laboratory of ideas, in which the exchange of opinions and unpublished contents allows the public to be “connect” with the designers and enter their mind.

Strategic Footprints created the communication strategy of the project and developed all the activities from the press office to the digital strategy and live event.

Designers: Sara Ricciardi and studio wok, Matteo Cibic and Alberto Meda, Elena Salmistraro and Luca Nichetto
Moderator: Domitilla Dardi
Promoted and hosted by: Florim
Communication Strategy and Execution: Strategic Footprints