“Misha has a strong link with oriental style, method and traditional culture, yet at the same time, it expresses itself with a language that is contemporary … and Milanese! It is exactly this duplicity, this richness in contents, that is only apparently clashing, that has led us to rethink the image of Misha.” – Chiara Enrico, founder of Misha
Misha, a leading brand for the creation of handmade fabric wallcoverings, renovated its corporate image through a rebranding project that involved different professionals and had as a result a new and coherent visual identity – including a new logo, catalogue and website – that fully reflects the philosophy and contemporary style of the brand.
In occasion of the launch of the new image, Misha opened the doors of its beautiful Milanese showroom for a breakfast with a selection of guests to present the beautiful new space: every room has been set up with a special wallcovering project, combining the refined Milanese design orientation with the Chinese decorative tradition.
We have been working with Misha to conceive and develop a new image that could represent the values of the brand. On the event management side, we have been supporting the client from the stylistic choices to the invitations delivery to the targeting press from some of the most relevant architecture and design national publications, giving assistance during the event and looking after the follow up activities.
A project by Misha
Concept & Art Direction Martina Uderzo
Designed consultancy Martina Gamboni Strategic Footprints
Image credits Cristina Galliena Bohman
Catering Serena Barbieri
PR&Communication Strategic Footprints