Tram Corallo by Cristina Celestino

Tram Corallo by Cristina Celestino (2018)

For the Milano Design Week 2018, Cristina Celestino chose to reinterpret the historic streetcars of the city, imagining an ideal “Cinema Corallo” circulating in the Brera district. A suggestive screening room on rails, an authentic traveling salon inside a tram from 1928, reinvented in a contemporary way. Thanks to its refined, yet unexpected and evocative design – followed by a careful communication plan – the project became something truly difficult to forget!

 

Cristina Celestino official website