DESIGN.VE Second edition


“Venice isn’t just about architecture right now. Returning for the second time is ‘DESIGN.VE: design walks through Venice’, which runs in parallel with the first month of the international architecture biennale. Organised by Venice Art Factory in collaboration with Generali Italia, this design festival consists of 18 individual exhibitions staged by brands, designers, museums and academic insitutions that take place in palazzos, churches, cultural centres and smaller venues around the lagoon city from Castello to Cannaregio.

– Bethan Ryder, Wallpaper*


Side by side with Francesca Giubilei and Luca Berta, founders of Venice Art Factory and creators and curators of DESIGN.VE, Martina Gamboni, as design consultant, supported the creation and development of the whole plan and organization, in order to express the values and contents of the second edition of the design biennial festival. We worked together with the festival team to build a strong communication and PR strategy, with a special focus on the Social Media strategy and editorial plan. On the occasion of the event opening, we managed a press tour where journalists have been led through an immersive experience between the multitude of design installations in the enchanting location of the Venetian lagoon.


A project by Luca Berta and Francesca Giubilei, Venice Art Factory
Design consultant Martina Gamboni
Co-curator of the main group show Alice Stori Liechtenstein
Main Partner Generali Italia
PR&Communication Strategic Footprints
Photo credits Mattia Balsamini and Teo Zanin