“Creative studies by the Georgian firm Rooms into the wild and mysterious moods of Caucasian culture: a journey into the complexity of a border land that starts over with the value of origins.”
– Paola Carimati, Elle Decor Italia
Always keen to international projects, we worked with the Georgian design Studio Rooms on the management and press office side to develop their first solo exhibition at the Milano Design Week. The young designers Nata Janberidze and Keti Toloraia celebrated their 10th Anniversary with a retrospective exhibition, “Sculpting in Time” at the Lanteri Gallery, showing their most iconic works together with new collections created for the event. Proud to be the first Georgian product design studio to present its works in different galleries and event worldwide, the work of Rooms combines the rough with the refined with an inclination for simplicity, deeply influenced by the Soviet childhood and the relationship with natural elements.
We supported Rooms on the exhibition management and the communication strategy, following the opening event – a real Georgian party – for which we worked at a selected VIP list. Thanks to an intense PR activity, we guaranteed an high level press attention to the exhibition, organizing interviews and shootings with international publications.
A project by Rooms
Photo credits Mattia Iotti and Guram Kapanadze
PR&Communication Strategic Footprints