Tram Corallo by Cristina Celestino


“Celestino literally took to the streets with her modern re-imagining of Milan’s historic trams: a fantastical travelling salon in a streetcar from the 1920s. “

 Leigh Robertson, Elle Decoration South Africa 


For the Milano Design Week 2018, Cristina Celestino reinterpreted the classic streetcars of the city, creating an ideal “Cinema Corallo”: a project inspired by the theme of the journey, as an experience with dreamy and surreal overtones, that the designer carries within a d’antan cinema set up. Through a project of totally tailor-made interior design, the environment reflected the designer’s aesthetics, where precious materials and references to the past, contemporary intuitions and a visionary mind are harmoniously combined.
As part of our long-term collaboration with Cristina, we worked to ensure a high visibility to Corallo within the international press, leading it to become one of the most popular and appreciated projects of the Milano Design Week.


A project by Cristina Celestino
Special partner Tissot
Design partners Rubelli, Besana MoquetteAntica Fabbrica Passamanerie Massia Vittorio 1843
Technical partner Antique Mirror
Lifestyle partners Senato Hotel Milano, Franciacorta
Photo credits Mattia Balsamini
Design PR&Communication Strategic Footprints