“In the path of a design gallery, Lina Bo Bardi represents the pinnacle of a multidisciplinary approach. Pioneering projects with a strong humanistic and anthropological connotation, a history of architecture and design made even more precious by the scarce production.”
– Nina Yashar, founder of Nilufar Gallery
During the Milano Design Week 2018, Nilufar Gallery inaugurated its most important project to date: “Lina Bo Bardi Giancarlo Palanti – Studio d’Arte Palma 1948-1951”, a museum exhibition gathering the highest number of pieces in the world by Lina Bo Bardi ever exhibited together in one place; the show is the result of a long work of cultural collecting, conducted in first person by Nina Yashar in collaboration with Instituto Bardi / Casa de Vidro.
As a highly relevant event in our long-term collaboration with Nilufar, a months-long well-structured plan of integrated communication and PR activities has been implemented, in order to consolidate the already very high profile of the Gallery. With the purpose of making the exhibition a “must-see” in the design scene, we planned a communication strategy ensuring an excellent visibility of the project among the international press not solely limited to the Milano Design Week.
We managed the invitations for an exclusive private dinner that Nina Yashar held in honor of the exhibition, involving as guests a list of eminent international journalists.
For the “Design For a New World” talk dedicated to the exhibition and the Opening Cocktail at Nilufar Depot, we ensured the participation of a considerable audience of international leading press and personalities from the design scene.
Lina Bo Bardi Giancarlo Palanti Studio d’Arte Palma 1948 – 1951
A project by Nilufar Gallery curated by Nina Yashar
With the support of Instituto Bardi / Casa de Vidro
Creative direction and visual identity Studio Vedèt
Exhibition design Space Caviar
PR&Communication Strategic Footprints
Photo credits Amendolagine Barracchia, Ruy Teixeira
Design partner Dedar, Janet Yonaty, Duggal Visual Solutions