Club Unseen by Studiopepe


The discreet, almost anonymous street presence of Club Unseen – industrial whitewashed windows and a small neon logo – didn’t prevent the pop-up club from becoming one of the most popular installations of this year’s Fuorisalone.

– Bethan Ryder, Wallpaper*


Conceived as a private members Club dedicated to the Milano Design Week audience, Club Unseen has been the destination for a unique design experience, enhanced by music entertainment and the mixology performances.
We supported Arianna Lelli Mami and Chiara Di Pinto, Studiopepe’s Creative Directors,  from the communication strategy to the VIP management, working at the high level invitation lists and the press office side, providing interviews and features from worldwide publications.
A number of ingredients, that mixed together in an unique and unexpected way, as for a good drink, made the Club Unseen experience, one of the most appreciated event of the Design Week.


A project by Studiopepe
Photo credits Andrea Ferrari and Giuseppe Dinnella
PR&Communication Strategic Footprints
Project management Linda Violo
Food and beverage Drink and Taste