“We wanted to use ceramics potential for bringing spaces to life, by playing around with scale and modular repetition”.
– Enrica Cavarzan and Marco Zavagno, Zaven
Presented during the Milan Design Week 2018, at Spazio CEDIT, Foro Buonaparte 14, in the very heart of Brera District, “Rilievi” is a collection of high-impact interior design coverings that overturns the traditional rules of ceramic tile creation. The launch of the project was part of the communication strategy we established for CEDIT to enforce the brand recognition and awareness, using different tools as press office activities, social media, PR and networking with architects, influencers and opinion makers. Our approach was to design a bespoke strategy, communicating the values of CEDIT’s DNA in order to help it to distinguish from competitors as a unique reality.
We like thinking outside the box but and the same time we love looking inside the brand’s DNA, unveiling its story and discovering (and telling) how unique it is. This is what we did with CEDIT: we studied its genesis and highlighted its main values in order to build a omni-channel communication strategy, that included the launch of the “Rilievi” collection, aimed to enforce the awareness and recognition of the brand with an effective and unique approach.