“The question is: what do we do with the time that we gain?”
– Marc O. Eckert
In occasion of Fuorisalone, at the deconsecrated church of San Carpoforo, bulthaup realized an incredible site specific installation to present two novelties: the evolution of the b3 model and the new new project b.architecture: a new revolutionary system that allows users to create different architectural spaces in accordance with their preferences. Following detailed research into people’s needs, cultural preferences and living spaces, the b.architecture was developed around the importance of time and appreciating moments with loved ones. It includes moveable architectural elements, enabling users to define their interior spaces depend on their individual needs with large panel dividers, integrated lighting, and doors.
We worked in accordance with the German Head Office and alongside with all the PR agencies around the world to communicate the event, generating high visibility around the brand. We customized the Italian press list inviting journalists, influencers and selected personalities to send the invitation to the installation.