“Following the success of last year, The Design Prize 2018 is once again created from the inside out. It is an initiative that starts backstage. The nomination process consults a worldwide scientific committee of acclaimed professionals – international architects and designers, curators, museum directors, artists and art critics as well as top universities teachers.”.
– Cristina Parenti, head of Edison External Relations and Communication Management
Milan once again celebrates international excellence with The Design Prize, a project conceived and promoted by Abitare and designboom, energised by Edison and with the patronage of Milan’s city council. This is not just an award but a true manifesto that Milan, the capital of design, dedicates to the world of industry and creativity. After researching into the various categories of the project and by consulting a wide network of professionals, the panel identified the ten best ideas of 2017, which stand apart for their success, their aesthetics, and for their innovative and sustainable component.
We designed a bespoke communication project for launching the news through web and social marketing tools, unveiling information step by step in order to generate interest around the event. We invited selected personalities to attend the award ceremony, including journalists, architects, influencers and opinion makers.