Nothing could be more exciting than communicating an important collective project, promoted by Coop, the biggest Italian retailer in the supermarket field!
With the curatorship of Giulio Iacchetti, 19 designers among the most representative of the time, were invited by Coop to design consumer products: innovative objects, produced with sustainable materials and processes, accessible to everyone due to fair and democratic prices.
During the 2005 Salone del Mobile, 20 prototypes were exhibited, followed by an itinerant show through Coop supermarkets around Italy. Starting from February 2008, the 11 objects most appreciated by the public, have been put up for sale in Coop supermarkets. On June 8, 2009 “Design alla Coop” received the “Premio dei Premi” in the presence of the President of the Republic, an award “that the Italian Government attributes to the actors of innovation, supporting their role in the social, economic and scientific development of the country”.