Strategic Footprints

Very Simple Kitchen is adding other pieces to the story of the brand during Milan Design Week. The brand presents a renewed visual identity for the brand coming after a strategic plan developed by Simple Flair and translated visually by Giga Design Studio and its first permanent location in Milan inside BasicVillage, designed by the architect Davide Fabio Colaci.

CONVEY lands at the BasicVillage, in Milan’s Farini neighbourhood. A selection of design companies will communicate their values through new products, installations, and other activities aimed at the reference community. It was born from a desire to create a system connecting contemporary brands and reference players to accelerate their growth. Based on the promotion of shared values, its objective is to contribute to the construction of a new international design scenario.

An unexpected encounter within the walls of Casa Manzoni sees the contemporary design of La Manufacture dialogue with the history of the prestigious residence where the writer once lived. The new products by Sebastian Herkner are presented with other La Manufacture collections.

Berlin design brand Loehr presents its new products together with the first international number of German form magazine, inside an exhibition designed by Enzo Zak Lux, focused on conceptual and thought-driven design processes.

Dante Negro has been working with metal and transforming it into furniture since 1964. At Design Week, the company presents products and outdoor collections, the result of Margherita Rui’s new artistic direction. On display are new elements of Dolmen by Margherita Rui and the new Type collections by Stormo Studio and Bambusae by Zanellato Bortotto. The three proposals are part of Blending Habitats, a concept that brings the living experience outdoors.

Assab One hosts “Design for Communities”, an exhibit showcasing the pieces design by Giacomo Moor for LiveinSlums’ school in one of the largest slums of Nairobi. To create an immersive experience, curator Davide Fabio Colaci and Federica Sala have design an installation where Moor’s pieces merge together with the pictures by Francesco Giusti, Filippo Romano, Mattia Zoppellaro and Alessandro Treves from Perimetro.

Georges presents an extraordinary collection of art and craft pieces inspired by the works of Japanese painter and engraver Kiyoshi Saito, characterised by natural colours and materials such as sandstone, aluminium, Italian wool and Lyon silk. The exhibition will take place in a setting designed around four ‘paintings’ where the symbolic objects of the collection will be arranged according to an immersive olfactory and musical itinerary.

On Milan Design Week 2023, La DoubleJ presents a tease of its first wallpaper collection. The “bagni” of famous Milanese spaces such as Pasticceria Cucchi, Pasticceria Cova, Giacomo Bistrot, Apophis Club, Fioraio Bianchi Café, Vasiliki Kouzina, LDJ Store and Trattoria Torre di Pisa will be entirely made over in the brand’s most iconic and adored prints. New homeware collections will be unveiled at La DoubleJ Store.

Pulkra is a new brand created to enhance cement as a material for design. In the ‘Unlikely Impossible’ exhibition, Pulkra stages its laboratory, showing the research path that leads to fine furniture and objects made with unusual material and unique transformation processes.

BESANA Carpet Lab introduces three new carpets designed by Marco Guazzini and Studiopepe, unveiled as part of an installation designed by architect Davide Fabio Colaci. Called CAROUSEL, the exhibit gives voice to the heterogeneous and harmonious collections.

Kristalia presents itself at the Salone del Mobile with a design and communication project that reflects the company’s most authentic DNA. After analysing and subtraction, the company chose “reality is much more interesting” as the title of its communication campaign, representing its vision and approach to the design world. A statement that carries significant meaning and sees originality, concreteness and great commitment as the cornerstones of the brand.

The “Surfaces with a View” project opens the spaces of FENIX Scenario to the community, transforming the Foro Buonaparte showroom into a large theatre that extends to the outside. On the occasion of the 10th anniversary of FENIX®, the future of surfaces and materials proposed by the company is staged, recounting future ways of conceiving spaces that combine retail, art and entertainment. Design by Zanellato/Bortotto together with Musa.

On the occasion of the Salone del Mobile 2023, The House of Lyria, at its first participation in the fair, presents its unique fabrics and unveils a preview of a family of sofas and armchairs designed by Federico Pazienza. All in an evocative setting designed by film set designer Alessia Anfuso.

A botanical installation takes over Bene’s Showroom to launch the new CASUAL OUTDOOR collection, nestled in an ethereal atmosphere to inspire new points of view on the symbiotic relationship between art and design.